Aiming to shape a better future for at-home senior care based on target customer user needs

 

Market Demand for On-Demand Senior Care

This study asked people who hire caregivers whether they have needed or wished for last minute care, and whether they would use on-demand care options.

Tasks Most Needed by Caregivers

This study asked people who were primarily responsible for scheduling caregivers for themselves or for a family member what tasks they needed their caregivers to do during a visit.

Thoughts from People who Hire Independent Caregivers

This study asked people who hire independent caregivers whether they agreed or disagreed with statements regarding their independent caregiver(s) and their thoughts regarding caregiving agencies.

Thoughts from People who Work with Caregiving Agencies

This study asked people who hire independent caregivers whether they agreed or disagreed with statements regarding their independent caregiver(s) and their thoughts regarding caregiving agencies.

Number of Caregivers Needed

This study explored how many caregivers are used, and divided by whether the person needing care books the caregiver himself/herself, or whether the booking is done by a family member.

Number of Hours a Week a Caregiver is Needed

This study explored how often a family may need help from a caregiver per week.